Adobe vs Apple

Adobe has decided to take on Apple in the video editing realm. Today they announced a Production Studio that will coincide with the launch the launch of Premiere Pro, Encore DVD, Soundbooth, Photoshop, Illustrator, and After Effects.

ppro

Adobe has taken a break from making Apple high end production programs for a while, but they originally started out on the mac.  All of these programs are set to be Universal Binaries, and thus run natively on both PPC and Intel macs.

I think that competition is great for the industry, it will force both sides to innovate faster then before.

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