Well the Zune might not be doing so well, but CNN might of had it right when they compared the new Shuffle to the Zune.
The Shuffle is out of stock in a number of large retailers, including Amazon. Apple itself is having a hard time meeting demand in it’s retails store and online.
Shaw Wu, an analyst at American Technology Research, had previously observed strong sales both from first- and third-party retailers and speculated that the player could become the unexpected bestseller of Apple’s entire iPod repertoire. Even earlier, Needham and Co.’s Charles Wolf had mentioned that he had been hearing the new shuffle could be “huge.” Already, it has emerged as the top-selling item at both the American and Canadian online Apple Stores, followed by its counterparts the iPod nano and fifth-generation video iPod.
Apple is on track to sell over 5 million iPod shuffles this quarter alone. The $79 price point makes it a great stocking stuffer, and with Black Friday coming up the shuffle might be one of the hardest things to find this holiday season.