Blockbuster has been Netflix‘s largest competitor and the competition has become more fierce. After the last SuperBowl, Blockbuster was offering 4 in-store rentals (1 a week) in addition to what you checked out from online. This is all done to try to drive towards 2 million users by the end of the year.
The new system is a bit fuzzy, but it seems to work out better for anyone using the service. It is now called Total Access, and this is how it works.
Rent 1, 2, 3, or 4 DVD’s online via mail at a time. If you return it to a physical store instead of via mail, you get a free rental coupon on the spot. They will scan your return and the next movie in your queue will be shipped to you.
This allows you to have a new rental without waiting for your queue’d movie to ship to you. They say this will speed up the shipping by about a day, since Blockbuster is scanning them when you return.
I see this as an advantage if you rent more than 4 movies a month. They say there is only 1 E-Coupon per month, but I am still showing one a week for the next 4 weeks.